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Case Studies

CityWest Homes

Contract Overview

  • Pinnacle PSG has provided housing management services in Wesminster since 1995.
  • Previously, Pinnacle PSG managed properties in Marylebone, Churchill Gardens, Bayswater, Paddington Green and Distributed Street Properties.
  • In 2011, Pinnacle PSG extended its contract with Westminster City Council and now manages half of the borough’s social housing properties. The other half is managed by the Council’s ALMO, CityWest Homes.
  • We manage 9,487 properties across the North and West of Westminster.
  • As a ‘single source provider’ we are reponsible for the core housing management functions, including tenancy management, arrears collection, void turnaround and complaint resolution as well as estate cleaning and grounds maintenance.

The facts

  • 9,487 properties managed
  • £13,000 contributed towards community projects
  • 40 local projects per year
  • 104 TUPE staff
  • 17 years in Westminster


“I have never worked anywhere so pro-active. It was a breath of fresh air to experience Pinnacle PSG’s approach
to resolve issues before they happen. Pinnacle PSG can break down barriers and create a real community spirit.”
-Ray Allard, Village Manager, Westbourne Park

“Pinnacle PSG ticked all the boxes and showed they were entrepreneurial in their approach to working with statutory and voluntary agencies to provide solutions for individuals and groups of residents, improving opportunities for individuals and communities”
- Darren Levy, Director of Customer Services, CityWest Homes


Community involvement

Below are a few examples of our involvement in the community:

The Dog Factor
In October 2011, Queen’s Park housing team organised it’s own ‘X Factor’ competition, but with a difference...dogs were the stars of the show! The Dog Factor, featured dogs of all shapes and sizes entered into a variety of categories including ‘Pup Idol’, ‘I Love My Staffi’ and ‘Best Rescue Dog’. The show had a great turn out with over 25 entries. Although designed to be a fun, family event, bringing the local community together, it also had a serious side. The dog show was used to promote responsible dog ownership in the Queens Park area covering topics such as flea and worm treatment for pets and picking up after your dog, which has been an on-going issue.

Cycling cinema
Pinnacle PSG have hosted a number of free cycling cinema events in Westminster. Set up a large projection screen, plug your projector into a couple of push bikes and you have a cycling cinema! The bikes, generator equipment and screen were provided by Magnificent Revolution, a not-forprofit education project based in London. Although mainly a fun event for residents of all ages to enjoy, the purpose was also to showcase green technology and encourage healthy living. The
event is well attended with over 60 residents enjoying each showing and more cycling cinemas are planned for this year.

Community fundays
In partnership with CityWest Homes and Westminster City Council, we have organised a number of community fundays on all estates we manage across the borough, most recently in Maida Vale. As well as being a great day out for all the local residents, the events are also an opportunity to increase community cohesion and to build and enhance stronger relations with the local residents. The events feature funfair rides, face painting, live music, competitions and even an ice rink at our Christmas event! Some of the teams that organised the events have been widely praised and one of main organisers, Jan Nairn, was even nominated for major awards such as the TPAS Connecting People Awards.

Pinnacle PSG Annual Residents Conference
Each year Pinnacle PSG holds annual conference for resident representatives who live in places where we work. The
conference, usually based at a London attraction, attracts over 100 residents a year and is an opportunity for residents to meet like-minded residents from around the UK, share knowledge and ask questions about the services that they in their neighbourhoods. The conference is always a great success and memorable. Venues have included The Oval, Tower of London, Kew Gardens, The Magic Circle and Shakespeare’s Globe Theatre. At the 2011 event, residents from the Mozart and Hallfield estates won awards for their community work.

People Places Potential - Click here to find out more about Pinnacle's vision and mission