Originally established as a manager of social housing, Pinnacle now enjoys a formidable reputation for striking a pragmatic balance between the interests of people and shareholders. However, due to our management efficiency, not only has Pinnacle enhanced community living, but has also created a thriving business in the process.
By making people our focus, Pinnacle is unique, and our business model has become a benchmark for imaginative planning, service integration and diversity. At the same time, we have won tremendous kudos from clients due to the increased value generated on their behalf while supporting the Government’s sustainable communities’ agenda.
And, with communities subject to ever-increasing political concern, Pinnacle is well equipped to extend our activities even further into the public sector.
Successful businesses know that identifying with and giving to the community is vital if they are to gain a genuine sense of trust.
Pinnacle are no exception. Indeed, with our core belief of ‘people before profits’, we are open in our dealings, transparent in our pricing, and deeply committed to enhancing the communities with whom we’re involved.
Indeed, we place huge emphasis on social responsibilities and are keenly sensitive to different cultures. One cherished aim is improving the lives of disadvantaged youth from inner cities, to which end we have set up our own charity, Elevate ( www.elevateuk.org ), to help young people realise their potential and consequently raise their sights.