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Pinnacle staff work to both individual and team targets and actively engage with customers to improve service effectiveness.

We are proud of what we do

We want to be our clients’ and customers’ first choice for quality, value and service
We set high goals and focus on quality and continuous improvement
We are committed to our clients and customers: we believe in what we do and we come to work to make a difference
We are transparent, straightforward and accountable in all of our dealings and truthful, helpful and accurate in our communication
We have the ambition and confidence to do things in new ways
We will work creatively with our clients to ensure that we are flexible to changing customer demands and other circumstances


We are committed to the communities we work in

We engage with over a million people through the delivery of its services. Our work has a direct impact on the quality of their lives and we take that responsibility very seriously. We also invest in communities through the charity Elevate that we set up to improve the lives of young people from inner-city areas.
We will employ local people wherever possible and seek to reflect the diversity of the communities we work in throughout our organisation
We will strive to ensure that access to our services is open to all potential customers
We will procure our supplies and sub-contractors locally, wherever possible and actively encourage them to implement positive equalities policies
We will encourage the development of partnership working with the charity and voluntary sector
We will reduce our impact on the environment, in particular through downward pressure on vehicle emissions, waste created and waste taken to landfill
We will use environment-friendly products wherever possible
We will pro-actively encourage recycling both by our clients and our customers
We will seek to involve our customers in identifying the goals for our business activities and involve them and our clients in shaping future services


We value our people

We will create a work environment that is open, honest and unprejudiced and which encourages people to achieve their full potential
We will offer better terms and conditions of employment than our principal competitors
We are committed to developing our staff and raising their capabilities through training
We will strive to provide a safe working environment
We will share best practice across our business so as to continually improve our service offerings

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